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Privacy Policy

Last updated: June 2026

1. Who we are

4Elements Beauty & Harmony is a laser hair removal studio located at Jonker Fransstraat 112a, Rotterdam 3031, Netherlands.

Contact: +31 6 84 18 11 76 · WhatsApp · Instagram.

2. What personal data we collect

• Phone number submitted through the booking form.
• Approximate date and time of form submission.
• Page URL and form source, for example Hero form, sticky form or popup form.
• UTM parameters from advertising links, if present.
• Communication history via WhatsApp, Instagram or other messenger channels, if you contact us there.
• Basic technical information collected by analytics or advertising tools, such as device type, browser, approximate location, page views and campaign performance data.

3. How we use your data

• To contact you and confirm your appointment.
• To send appointment details, preparation instructions and reminders.
• To answer your questions before or after the procedure.
• To measure which ads and pages bring appointment requests.
• To improve the website, offers and advertising campaigns.
• To prevent spam, technical errors and misuse of the forms.

4. Analytics, pixels and cookies

This website may use analytics and advertising technologies, including Google Analytics 4, Google Ads tags, Meta Pixel and Google Tag Manager. These tools help us understand website performance, measure advertising results and improve the relevance of our ads.

These tools may use cookies, pixels, local storage or similar technologies. Non-essential analytics and advertising tracking is used only after cookie consent where required by applicable law.

5. Third-party services

We may use trusted third-party services to process form submissions, analytics and advertising data, including:

• Google services, such as Google Analytics, Google Ads, Google Tag Manager and Google Maps.
• Meta platforms, such as Facebook and Instagram advertising tools.
• Messenger and communication services, such as WhatsApp and Instagram.
• Automation or form processing tools, such as Make, Netlify Functions, Zapier or similar services, if connected to the website forms.

These providers may process data according to their own privacy policies and data processing terms.

6. Legal basis under GDPR

• Consent — when you submit a form or accept non-essential cookies.
• Legitimate interest — to respond to your appointment request, maintain website security and understand campaign performance.
• Contractual necessity — when data is needed to provide the requested appointment or service.
• Legal obligation — when we must retain certain data under applicable laws.

7. Data retention

We keep your phone number and communication history only as long as necessary to process your request, provide the service, maintain client communication or comply with legal obligations. Analytics and advertising data may be retained according to the retention settings of the connected tools.

8. International data transfers

Some third-party services we use may process data outside the European Economic Area. Where applicable, such transfers should rely on appropriate safeguards, such as Standard Contractual Clauses or equivalent mechanisms provided by the service provider.

9. Your rights

• Right to access your personal data.
• Right to rectification or erasure.
• Right to restrict or object to processing.
• Right to data portability.
• Right to withdraw consent at any time.
• Right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): autoriteitpersoonsgegevens.nl.

10. Cookie choices

You can accept or decline non-essential cookies through the cookie banner on the website. You can also clear your browser cookies or change browser settings at any time.

11. Contact for privacy requests